In what will surely go down in history as one of the most questionable public relations/social media decisions in recent SMJHL memory, the Regina Elk decided that they would allow Mary Hollywood to lead an Instagram takeover of the team's account. The Elk were looking to get the fans all excited for the upcoming season, and who better to lead the charge than their newly appointed alternate captain, Mary Hockey? There was some discussion as to what would be the best way to create such content. Do an AMA on the club's Instagram story? Perhaps solicit questions from the fans and then film a video of Mary answering them? None of these would do for Mary.

Instead, Mary decided that they would do it live. After all, she had the password now. Not like anyone could really stop her from going live. The PR team desperately would have preferred that they were further consulted on this issue before she did it, though. The hope had been that she would interact with the Regina fans and provide them with some relatable anecdotes. Instead, they were treated to a livestream of Mary in her kitchen making popcorn and vaping, with the occasional answering of a question sprinkled in.

Chat, is this real?