DuBølk decides to do a full takeover of every social media platform he can think of: facebook, twitter, a tumblr page dedicated to Nagito Komaeda of the Danganronpa series; everything. For this, he employs the help of his friends, a few call-ins to some other "friends," and a few black market login details. With these accounts, he sends the following:

"I like butter"

While this seems innocuous, it holds a subliminal message. "Butter" in this case holds the first letter of "Barracuda." You might be thinking, "how does this help people associate the post with positivity surrounding the Barracuda?" Well, this is where FHN comes in: they publish an article staring "I like butter." From here it should be obvious how it connects. With this mass posting campaign, the popularity of the Tampa Bay Barracuda will skyrocket, and eventually, the other teams will have to fold. See, it's all a very friendly campaign!