The basis of the commercials will be to realize how special a time this is for the players, and how meaningful it is to the league each and every season. It'll be different at the beginning of each round, but hold the same premise. At the start of playoffs, the commercial featured stars from each team, like Jimmy Slothface, Theo Morgan, Luke Thomason, and Monkey D. Luffy. The voice of one of the most well known past SHL players, Alonzo Garbanzo, explained the history of the playoffs, and then it would cut to a black screen, with the SHL logo slowly fading onto the screen. Music throughout wouldn't be anything special, just a few instruments in a chorus.

Commercials for the next round would include highlights from games of the remaining teams, and overall be much more higher pace than the first, with more intense music. No talking, except for the announcers calls mixed in, and same ending, black screen with the SHL logo fading in. For the finals, it would be about most of the same, except with more focus on the history of the cup, and past winners, especially recently.