The song that I would use would be "Hall of Fame" by The Script. It has the perfect lyrics. Some of the highlighted phrases would include the opening line "You can be the greatest, you can be the best" "You can be the hero, you can get the gold" "Dedicate yourself and you gone find yourself, standing in the hall of fame" 

The spot would open with highlights of older, Hall of Fame players, like Jason Visser, Alonzo Garbonzo, Bojo Biscuit, interspersed with banners of past champions.  Then the spot would transition to the current stars like Tony Pepperoni, Andreas Kvalhiem, Luke Thomason, and Ola Wagstrom. 

The spot would end with a black screen and the SHL Playoffs logo, with the catchphrase "The Time Is Now" and the sound would slowly fade out to the part of the song that repeats "You can be a champion... you can be a champion... you can be a champion..."