My commercial would be a relatively standard one that you see on TV for a lot of NHL games. The most exciting aspects of hockey to most people are goal scoring, hitting, and fighting, which all need to be included in the commercial. If you can get some big hits, feature some star players scoring goals, show players and fans alike celebrating after goals, and some epic fights, its going to get any hockey hyped up for a game. Alas, one of the most important parts of a commercial is the music. I think for hockey, rock music is perfect, because it’s the type of hard-hitting music that meshes well with a big hit, or a huge goal. Some of the classics like “We are the champions”, “Thunderstruck”, or “Eye of the tiger” all would work, or maybe something like “Believer”, or “Glory”, or “Legend”. Finally, I would make sure you feature all of the teams involved, just so fans now that there are plenty of options to choose from in terms of who to root for.