Personally I think the weakest spot for the Newfoundland Berserkers is the branding. I don't have an issue with the name, my main criticism comes from the logo. I feel like it is rather lame when compared to other team logos in the SMJHL. It looks more like a concept for a brand than a finished product. The only issue is that the logo has become somewhat of a meme inside the locker room, so a redesign may be a taboo topic among management. Newfoundland finally has a 4 Star Cup to their name, and is still a serious contender. I feel like we need a more serious logo to match our team's prestige. With the new expansion teams and branding of other franchises, It's time Newfoundland steps into the modern era. Other than that, the team has no major weaknesses. A simple redesign could make the team a more desirable location for prospects.

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