The one thing that a company would love to have branded after an SHL player is the mythical "PT PASS" that only a few people have ever seen. I think the SHL would love to have a MIchaud branded PT PASS being sold for some of the higher value jobs on the site and this would make more players want to purchase one of these. Moving forward this brand identity would be a great asset for the company as a whole because people love Michaud and everything that he stands for. It would help to symbolize the fact that these are the guys who will show up each and every week to get as much done as they need to do. THe just here to show up and do my job ideology that Michaud has is a great brand for the SHL PT PASS so this is the best move for the league to make.