On one of his morning jogs before practice, but after breakfast, Patrick Shepherd was jogging along the harbor front when he saw the harbor master waiting by the path waving. Patrick would usually stop to chat with nearly anyone in Portland during his morning jogs if they wanted to talk. He slowed down and was expecting to get asked about a blown coverage or the decision to pass during a powerplay the previous night, but the harbor master had a different idea. He proposed that the harbor in Portland was catching too many fish. The town couldnt use them all so they needed to start selling them abroad. He asked if Shepherd wanted to be the face of their new Catch of the Day daily fish delivery subscription service. Patrick asked what exactly he'd have to do and was told he just had to take some pictures and let them use his name. He accepted and the next day he took exactly 1 picture down at the harbor and said the tag line for the new subscription service, "It's Fish". The subscription service went live the next week and within 2 weeks it was discontinued. Turns out not a lot of people want a fish in a box.