If Jolmi Koivu had to try and capture the magic of hockey to a younger audience the main strategy he would take revolves around explaining hockey in fortnite terms. As we have established the younger generation is obsessed with fornite and fidget spinners, so explaining the sport in terms that they are familiar with is crucial in making them like the sport. For example, we would calling scoring a goal cranking a 90, deking up a defender cracking or downing someone, and lastly we would call winning a victory royale. There is a lot of room for creativity in this, another example calling going to the bench popping a shield pot. As a way of reaching this new younger audience in order to utilize this technique we would obviously deploy the campaign on the most gen z platform that exists right now: tiktok. He is very plugged in with what the kids are into so he believes this would be an effective strategy.
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