Written Option 1: 

Slip McScruff is taking over Bluesky because that app finally has the juice.  Unfortunately, the juice hasn't crossed over into the SHL fanbase, so he's screaming into the void.  Crossover between fandoms is very high over there, so now he's got a bunch of people writing fanfic about Slip McScruff when they've never watched a game of hockey before.

So the next step, he's inviting fans and players from other platforms to follow the team on Bluesky.  He's sending suspicious emails and handing out physical flyers with the handle to follow.  Once folks follow the team, he immediately messages them to drum up engagement.  He's making hot takes like, "We're not going to win the Dumpster this year" and then he's getting bullied both physically and online.  Everyone knows the account is run by him because of the aforementioned flyers and emails.

Secretly, he's hoping this event doesn't set the basis for a season long series of weekly escapades on the Bluesky takeover, because he'll probably forget about his account in a few days.