Option 2

A good expansion brand needs to have everything. Besides that it has to be a great market for the team with a steady fanbase and it also needs appeal from the outside. The name and logo do not really matter all that much in my opinion, but there is stiff competition to have a great logo and name. I think what the SHL needs is an expansion beyond North-America and expand into Europe. With many European users on the site it only makes sense. It will also make the league more attractive to new European users to start a character in the SHL. Cities like London, Berlin, Prague, Vienna, Oslo, Stockholm, Helsinki would be great additions to this league. These cities have a great market and steady fanbase I am sure of it. You just need a great General Manager and a good design and they are ready to go and conquer the league.