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Simulation Hockey League Player Development SHL Player Progression PT Archive S81 PT #2: Place To Be

S81 PT #2: Place To Be Due: Sunday, March 2nd @ 11:59 PM PST
Offline ocho
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#211
03-02-2025, 10:31 PM

A good team branding is more than just a catchy name or a cool mascot. Successful team brandings, in my opinion, have to have a combination of things. Number one, most importantly, a good mascot. I will be using the Erie Swordfish as an example, a branding I have used in other leagues for a long time. Swordfish are cool-ass fish, right? They invoke a sense of "wow, that's badass" without looking like you are trying too hard to be cool. It is a good middle ground. After that, you need to have a good city. This one is less important, as the city doesn't need to be connected to the mascot. I chose Erie because it was close to Buffalo, and I thought the name flowed well. "Erie Swordfish" rolls right off the tongue. Plus, the mascot is reasonably connected to the city (kinda), as Erie is on Lake Erie and there are fish in the lake and swordfish are a fish. You get it. Finally, the team needs to have a good logo. If done right, the logo can be used to tie the mascot to the city if it isn't already, or it can just look cool. The Swordfish logo is, you guessed it, a badass swordfish.
Offline gurbs
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#212
03-02-2025, 10:34 PM

P1: T ony Soprano enjoys visiting Atlanta whenever his schedule allows. Even though it’s not a frequent stop, he appreciates the city’s southern hospitality, great food, and vibrant atmosphere. The weather is usually nice compared to some of the colder cities he travels to, making it a refreshing change during the season.

Whenever Tony has a day to spare, he makes sure to grab some classic Southern BBQ or fried chicken, with spots like Fox Bros. Bar-B-Q or The Varsity being on his list. If he’s feeling active, he might take a walk through Piedmont Park or check out the College Football Hall of Fame, enjoying the rich sports culture that Atlanta has to offer.

At night, he might explore the city’s music scene, whether it’s catching a live show or just soaking in the energy of downtown. Atlanta may not be a frequent stop, but whenever he’s there, Tony makes sure to enjoy it to the fullest.

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Offline brocksamson
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#213
03-02-2025, 10:35 PM

Option 2:

When looking for expansion opportunities the best way to make a choice is clear. It is also the same as in literally any other decision one could make for any reason or about any particular thing. The answer is collect data to make the objective correct choice. Data is the key to all things in all situation! Without data what makes us any better than the Neanderthals? An upright gait? The creation and use of tools? The modern understanding of why Charmander is the objectively correct best starting Pokemon in red or blue and therefore in any other Pokemon property?

Yes, all correct! But even moreso, we have data! So for our expansion team we must do massive amounts of market testing! We must collect massive amounts of bids from a variety of cities! We must ensure the stadium, hotels, and air travel options are adequate! Then we must choose the city offering us more money regardless.
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#214
03-02-2025, 10:39 PM

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Offline golden_apricot
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#215
03-02-2025, 10:43 PM

Gnabe is a big fan of visot9ng montreal, this is true for a few reasons. The first and best reason is the large club and bar scene where is is able to go out and get drunk, while also fighting the people he finds. The best part js they are all French so the fights are way easier than the fights against the drunks jn philladelphia. The next reason gnabe loves montreal is the massage parlors that are found lining the streets, open at all times of fay. After a big win against that shit team gnabe js known to attend some kf these places to get a good rub down as a form of recovery before the next days travel. The team is in such high support of this activity that they often delay travel home after a MTL game until the next day so that gnabe and his teammates can enjoy it
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#216
03-02-2025, 10:57 PM

Written Option 1

Aslak hasn’t had the privilege of playing in the SHL yet, so his experience is limited to locations with SMJHL teams. With that being said, his answer is probably an unpopular one among players in the league.

Coming from Norway, he finds the climate in Anchorage most similar to home. Thus, it’s a favorite of his to visit Alaska and play against the Armada. Similarly, he enjoys trips to Takhini Arena to face the Yukon Marmalutes.

Being in the Northern Conference of the SMHL as a member of the Quebec City Citadelles, Aslak fortunately gets to spend more time in these places than some of the southern locales in the SMJHL like San Diego and Carolina.

With more time living in North America, I’m sure Aslak will develop an appreciation for the warmer climates in the league and find the pleasures of visiting locations like Atlanta, San Francisco and Tampa. Until then, though, Aslak is happy to bundle up in the far north locales of the SMJHL and silently laugh at his teammates who struggle with the frigid temperatures in those cities.

(182 words)

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Offline boom
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#217
03-02-2025, 11:05 PM

Prompt 1:

Anastasia Söderström really likes getting to spend time in the colder temperatures in winter, so she always loves getting to visit Minnesota. As landscapes go, it's pretty similar to what she grew up with in Sweden, with a lot of lakes and forests that serve as a perfect location for skiing, hiking, and other activities. With a friendly Scandinavian diaspora in Minneapolis as well, there's also several places inside the city where Ana can eat at restaurants with familiar offerings as she would have eaten growing up. As a non-divisional conference opponent, the Dragons only visit Minnesota once or twice a year, so players always want to make the most of these visits to enjoy these opportunities when they can. When Ana is in Minnesota, she really likes to go cross-country skiiing to get away from all of the noise and get some exercise away from the rink, and it helps her a lot with clearing her mind if she has a tough game so that she can get reset for the next game she plays.

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Offline JKortesi81
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#218
03-02-2025, 11:12 PM

Option 2: A good branding, especially to an expansion franchise, is extremely important. You have to have a location and brand that people want to be a part of, and isn’t a joke. A lot of players coming over in an expansion draft will be coming from a place where they more than likely have some brand loyalty, so you need to make sure you have everything in place for such a task to get them wanting to buy in to the new cause. At the end of the day, you need three things to not be a flop. 1. A realistic location. Some of the worst brandings in sim leagues today are a result of putting teams in places they just shouldn’t be and they’re too “memey”. Lunar Base in PBE, Black Forest, Cape Town, and Osaka in ISFL, they all are in unrealistic places for a sports league that’s based in North America, and while this is a simulation league, most want that based in some realty. Teams aren’t playing on the fucking moon, okay? I get wanting more of an international flavor, but every one of these brands come off as trying too hard. 2. A brand that fits the location, at least a little bit. This isn’t as important, but there’s just always something better about a branding when it ties into the location, a least a little bit. And if it doesn’t because you went the mythical creature route (Dragons in Calgary, for instance) then make sure it doesn’t really have ties better suited for another location. Make it make sense or make it your own. And 3. A good color scheme. Have colors that make sense together and not just like you picked 3 random colors and hoped for the best. Also if you want to put a team in Pittsburgh, make sure that squad is adorned in the Black and Yellow/Gold. Either way the SHL is at a point where all of the colors have been “taken” so don’t be afraid that you look too much like someone else at this point. The last thing you want to do is have a team with shitty colors, with stupid branding, in a dumb place. That’s how you end up with the Black Forest Brood, for instance. Yuck. (382)

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Offline yosh
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#219
03-02-2025, 11:15 PM

PBE PT

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Offline Symmetrik
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#220
03-02-2025, 11:21 PM

Written Option 2

I think a good expansion branding requires first and foremost a location that makes sense for hockey and for population. It needs to be able to support a team. Secondly, I think the branding needs to be fitting to the city, whether that means a historically relevant brand, or a current situation, or some kind of other environmental or regionally relevant brand. And finally the 3rd most important thing needed in a brand is the colour scheme. The colours in an ideal world are unique and fitting to the brand and city, while still maintaining a good balance of traditional colour rules. Being able to get a standout set of colours is huge for recognition and making an impact on brand memorability with colours is huge for gaining popularity. Being unique isn't all though, because the colours really tie everything else together to complete the brand. When I made the Buffalo Surge brand in the PBE those were the 3 key points I wanted to focus on. Buffalo as a strong sports city, Surge being based on electricity and Buffalo's historic involvement in the technological progress of electricity (hydroelectric power from the Niagara Falls), and then yellow was unique for the PBE and matched the electricity theme of the brand.

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Online Huck24
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#221
03-02-2025, 11:23 PM

Written Option 1

For Lyle Odelein IV, when the New Orleans Specters travel to the province of Quebec, they are travelling to Lyle's 2nd home town. The original Lyle Odelein played in the NHL and he was drafted to the Montreal Canadiens in the 80's. He set up roots in Montreal and the Odelein family has called Montreal home since then. Now, Lyle Odelein IV's father, Lyle Odelein III, was born and raised in Montreal, but when he was drafted in the SHL, to the New Orleans Specters, he, like his grandfather, set up roots in NOLA. The youngest Lyle was techincally born in New Oreleans, but he has duel citizenship in both the USA and Canada, and has always felt very much at home when in Montreal. So playing in Montreal on the road is a treat for Lyle. His family always make sure they are at the game, cheering him on. It is very much a home game feeling for Lyle Odelein IV, one game he always loves playing in.

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#222
03-02-2025, 11:25 PM

Graphic option 1: Colton Paraygeko enjoying the east St. Louis nightlife after playing the scarecrows.

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Offline patricianlobster
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#223
03-02-2025, 11:30 PM

Written Option 2:

NOW THIS IS MY MEAT AND POTATOES. So there are a lot of things I think that should go into the brand of a team and city. One of the first major things is obviously the "catchy-ness" of the name. One of the major things that helps with this is alliteration and the one and only QCC is quite catchy because of that. But sometimes it doesn't always work out that way (Seemingly within the SHL and in real life examples). But some names just -sound- good with. Nevada Battleborn for example has always been catchy because it has that really cool appeal name to it. Really you could list out thousands of reasons why and how a team has that perfect name that just sticks well.

History or some other call back to the location is always majorly important as well. We see how hard teams look into these sorts of things to give it that extra flair. Sometimes there is just a perfect storm of references to make a team name stick though, where there isn't really any history but the name works regardless. It's hilarious how often just the cool factor plays teams up.

Both are important to a team name or sometimes neither. Really it all comes down to what do the fans want? If you can't please them your team is doomed from the start.

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Offline Ruggsy
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#224
03-02-2025, 11:33 PM

prompt 2

I think the obvious choice for an expansion location is long island. One of the most storied places in the whole country and someplace that is known for having the best food in the world. One proof of this is that the bagels and pizza are both the best, since these are also two of the best food to exist it makes logical sense as a baseline of how good an areas food is. Due to this I think the branding should be the ‘Long Island Master Chefs’, playing on how much better our food is than everywhere else. But it would also be a double meaning because of how hard we are cooking. I think it would be really good for the league to have another new york team that isnt manhattan, much like in real life with the rangers. Its even theorized that hockey was created on long island by top history experts so that makes it even more fitting.

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#225
03-02-2025, 11:34 PM

Having been a part of the SMJHL HO that decided on the most recent J expansion, there is a lot to factor into what makes a good location and brand for an expansion team. For me personally, the most important aspect is originality. Staying away from existing teams is a must, and outside of a few large states/provinces, I really don't think we need more than one team represented in a state/province. I also tend to like locations that aren't already represented in real life NHL, but it can also be fun to make a new representation for your favorite city, so that is less impactful. But the branding definitely needs to be original. This isn't a high school football team, you can't just grab an NFL logo, recolor it, and flip it. I want an original name, logo, and color set. Which also flows into the next most important factor, and that's authenticity and relation to the location. I love it when teams have a name that is representative of the city (Seattle Mariners, Washington Capitals, Minnesota Vikings, etc.). Have some connection to the city, and not just "I choose this brand because it's cool." Research your location, find a meaningful connection.

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Simulation Hockey League Player Development SHL Player Progression PT Archive S81 PT #2: Place To Be

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