One major weakness for the Winnipeg Jets is their branding. This is a team that has stayed the same in terms of the brand since the beginning of SHL. Not only that but the logo definitely can use an upgrade. Many may even doubt the creativity of the team as the logo is the replica of the Winnipeg Jets in the NHL. As a result, and as a current teammate of the organization i do sincerely believe that we need to change the branding. It can be anything besides the jets and we should also look into changing the colour scheme. Rumours say that the Winnipeg organization is already in talks regarding this matter but only time will tell. The organization would need to think of a unique name to bring some life into the logo and as a result the branding. Who knows maybe just call it Winnipeg Lynx. The lynx is an animal of Canada and will also revamp the team.