03-18-2024, 05:43 PMGwdjohnson Wrote: I'm sorry but AI generating a logo on a site full of brilliant graphical minds in its user base is crazy to me. Even with the retouching this logo has too much in it that is broken and imo the only way to rectify it is starting fresh.

want to echo this from gwid, theres so many people on the site that i can name off the top of my head like teddy, wasty, karey, nour, aleks has a good eye for it was well he was great to work with for the whalers rebrand and his quick ms paint mockup in the thread. im sure i missed some people but theyre all credited likely in team information. i think the efficacy of how rebrands/creating brands go is starting from scratch and creating something with intention. AI can be great for just generating ideas LOVE the idea and I think you can lean in super far into the beach-y vibe and make something fun.

this stuff takes time, i personally worked for months on the monarchs rebrand directly with the gm even though its changed now, and at least a month on the whalers rebrand with aleks. feels like a disservice to the amazing minds and creativity of those on the site. i think another small detail that goes with the licensing comment that was made, is font licensing. that odd chance of something generating mimicking or being identical to another font that is a paid license for commercial or even personal use can get you or the site into trouble. the small details that aleks compiled are good examples of why ai can't do the same calibre of work that others have contributed with their work on branding. even if its outsourced. understandable outsourcing on fiver or any other site similar isnt accessible to everyone, but theres a great community of strong designers on the site that can be involved and the proof is in the pudding. 

the timing of using ai for a permanent branding when the sites already been against ai for point tasks is also wild

im glad youre taking the feedback of starting from scratch, looking forward to see what comes out of this branding once its ironed out