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***HabsFanFromOntario*** · 05-04-2025, 09:55 PM

Hey everybody, I'm pleased to have listened to your constructive feedback and worked with people to bring about a new vision of the logo. When going through this process we originally tried amending the logo with the first artist using some different concepts and designs. A couple weeks in we decided he probably wasn't able to do the direction we wanted and @aleks graciously offered to split the cost to have the artist who did the secondary logo (Also Hamilton's rebrand and the Ottawa Highlanders logo) run with a new concept. When going through this process, I brought up to the new group of people I was working with who were incredible and gave their time and fantastic ideas (@karey @aleks @RAmenAmen @the5urreal and @munk22) that if we could find somebody on par with the secondary I would run with that. Especially big thanks to Karey who brought out some creative thoughts that really elevated the new primary logo to where it is now. Rather than jumping out of the nether, it is now jumping out of a V (with a fantastic font choice, Columna Pro Solid for all you graphics font nerds) showing the Forward progress that belongs in the Wisconsin state motto. We also incorporated the silver on the armour and into the colour scheme when I thought on @Thunfish bringing up that it didn't give the ethereal feel of a Valkyrie in the original thread so we added the silver into the to make the armour really shine and give it that majestic vibe that was definitely lacking. The original concept for the position and Valkyrie was suggested by @Frenchie and I give him huge credit for the fierceness and positioning of the Valkyrie. Some minor things we've retained/added are the M on the hockey stick tape which I love and the broach on the cape is the state flower of Wisconsin the common blue violet. For the secondary it was really good but we made sure to make it symmetrical and add pointiness to the edges to really reinforce the M and W contained within the helmet. For all you graphics fans we do have a special jersey in the works using the secondary logo that is being worked on and will be revealed at it's own time.

[Image: image.png]

These wonderful jerseys were made by @Evok and incorporate some really fun aspects of both Norse and my personal preference. They are obviously based off the Montreal Canadiens main red jerseys given the stripes which being a Habs fan is something I was incredibly excited to bring in. I had considered seeing if the Kachina jerseys could be re-worked from an Aztec style branding to a more Norse one but it was not something we were able to pull off and probably best left to a team that can use the original vibes. The Web of Wyrd remains at the bottom of the jersey and we've updated the name font to Columna Pro Solid while having the numbers on the jerseys based off the Chicago Blackhawks numbering for a bold font.

I am incredibly excited to present this new branding and hope you all enjoy it as much as I do as well as appreciate the time and effort put forth by the team to make the logos in the SHL look great and listen to the feedback that was given.

As an addendum: I am planning to put together an order for actual Valkyries jerseys being made using the above purple concept. We have 4 people interested and need a minimum of 5 to place an order, they will use the style and patterning as shown directly above and your name/number is completely customizable to your choosing. It will also have an SHL league logo where the NHL logo usually is. If you are interested please reach out to me on discord!

***Beavie*** · 05-04-2025, 09:58 PM

THAT LOOK IS SO GREAT!

***Lime*** · 05-04-2025, 10:09 PM

seeing the old jersey next to the new jersey it's absolutely night and day, what an improvement

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